Reetesh Shukla and Vidul Sharma

Progressive Grocer

Cold War

Reetesh Shukla and Vidul Sharma - July 14, 2014

The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is...

India’s branded tea market grows at 5 pc

Reetesh Shukla and Vidul Sharma - June 9, 2014

One of the oldest beverages in the world, tea makes up one of the most competitive and challenging markets both in terms of product...

Progressive Grocer

From Indulgent to Wholesome

Reetesh Shukla and Vidul Sharma - May 7, 2014

Cereals have always held their share of the Indian breakfast platter. For example, flattened rice flakes (chivda/poha) with milk, is popular in western and...

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