India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry,...
When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and meditation programmes including daily...
Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then...
The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.
According to Frost & Sullivan, the...
Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation...
India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to...
What is athleisure? Well, the Cambridge dictionary describes athleisure as a style of clothing that is comfortable and suitable for doing sports, but also...