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Rosy Ngaihte Sharma

Fashion

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Rosy Ngaihte Sharma -
Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular...
Fashion

Organic Footwear: Is the Indian consumer ready?

Rosy Ngaihte Sharma -
Footwear brand Neeman’s has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from...
Fashion & Lifestyle

From Office-to-Crossfit: Brands actively tap the activewear market in India

Rosy Ngaihte Sharma -
Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well...
Fashion & Lifestyle

It’s busy business as retailers gear up to weather climate change

Rosy Ngaihte Sharma -
Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has...
Fashion & Lifestyle

Brands sharpen focus on men’s Occasion Wear

Rosy Ngaihte Sharma -
The men's occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used...
Fashion & Lifestyle

Toonz Retail provides big styles for little ones

Rosy Ngaihte Sharma -
India’s fastest growing homegrown kids retail chain, Toonz Retail, is a one-stop shop for all the needs and occasions of kids from 0 to...
Fashion & Lifestyle

Bespoke Occasion Wear: The Sunshine Market

Rosy Ngaihte Sharma -
Images Business of Fashion talks to a trio of veterans in bespoke fashion on the unique dynamics of the bespoke occasion wear market. COO,...
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The Luxottica report card for 2022

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