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Ruma Mazumdar

Fashion & Lifestyle

No Child’s Play: Kidswear is serious business for brands

Ruma Mazumdar -
Up until 10 years ago, kids in India would wear whatever their caregivers decided was right for them. They were dressed in hand-me-downs, sensible...
Fashion & Lifestyle

7 fashion designers and their successful prêt-à-porter lines

Ruma Mazumdar -
Once upon a time, designer clothes meant haute couture ramp walk, collections that were way beyond the reach of the masses, threads you could...
Fashion & Lifestyle

6 brands making a fashion statement by going green

Ruma Mazumdar -
It makes you look good, but the reality of the apparel business is ugly. It has turned into one of the world’s most polluting...
Fashion & Lifestyle

13 global apparel and accessory giants and their India success stories

Ruma Mazumdar -
The global apparel retail industry is big not only in terms of its consumer base, but also in numbers, brand players and influencers. Statistically...
Fashion & Lifestyle

Beyond Vanilla Selling: Fashion start-up apps that offer more

Ruma Mazumdar -
The fashion retail sector is one of the most dynamic industries in India. The sector has seen many changes in recent years. From retail...
Fashion & Lifestyle

Designer kidswear brand Kids Around to open 4 stores in India

Ruma Mazumdar -
This year, the Indian kidswear market received its first premium multi-brand store with the launch of Kids Around at Ambience Mall, in Delhi’s Vasant...
Fashion & Lifestyle

Jacqueline Kapur's Ayesha Accessories adding bling to India's accessory market

Ruma Mazumdar -
From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand Hidesign and finally founding her own...

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