Satarupa Chakraborty
Retail
The Scale of Store Rollout: How are retailers managing?
Even as India is slated to become a major e-commerce market, the country is, ironically, a testimony to the fact that brick-and-mortar is here...
Retail
Clicks-to-bricks brands and their store experience learnings
By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still...
Retail
Scotch & Soda pop-up brings the African inspiration
Dutch premium fashion brand Scotch & Soda, retailing in India with Reliance Brands Limited (RBL), has recently launched a mobile pop-up installation concept, which...
In Conversation
Shoppers Stop redrafts its visual story
Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store,...
Fashion
Frontier Raas chooses spindles to spin the VM story
North India’s noted ethnic fashion retailer Frontier Raas, to promote the sustainability and the offerings from the handloom weavers, has recently executed a window...
Fashion
Raymond: Bitten by the travel bug
Raymond has recently broken away from its product-specific window to create a window scheme specific to customer lifestyle and the window is inspired by...
Food
Smokehouse Deli wears a new charmed bistro look
Smokehouse Deli launches their new menu and therefore a cohesive cafe design language by incorporating textured tiles, handmade props, innovative art, impactful fabrics, and...
Retail
Raymond’s TRS to roll out Magic Mirror concept at all stores
The Raymond Store (TRS), a Raymond brand retailing fabric and ready-to-wear categories, will soon uplift the store experience at all stores by including Magic...
Retail
HomeCentre to don a new store design concept by 2020
Furniture, decor and homeware retailing arm from Lifestyle International, HomeCentre will launch a new store design concept in India in terms of redesigned fixture...
Fashion
Shoppers Stop VM spreads the monsoon cheer
Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with...
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The Luxottica report card for 2022
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