Zainab S. Kazi
FMCG
Unleashing the power of social media stars
Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her,...
D2C Buzz
Why purpose is critical to profitability
Narrowing down on the brand’s purpose is key to its profitability, say leaders at India D2C Summit 2023
Mumbai: The most important aspect that differentiates a...
D2C Buzz
Product is key to customer delight: Experts at India D2C Summit 2023
Experts at the India D2C Summit & Awards 2023 discussed on the importance of focusing on various aspects of product, from innovation to delivery
Mumbai:...
Big Grid
How retailers are turning online returns into an opportunity
Leading fashion brands discuss innovative ways to tackle returns and use them to their advantage
Mumbai: Leading fashion retailers discussed innovative ways to tackle returns,...
Big Grid
Joom Marketplace offers a global window for sellers from India
Joom Marketplace, a global mobile marketplace launched in 2016 in Latvia, Europe has been actively onboarding Indian sellers, helping them reach out to international...
Big Grid
Imbibing digitization to omnichannel strategy
From offering a seamless shopping experience to embracing the revolution set by digitization, omni-channel in retail has been witnessing a consistent momentum. Digitization is...
Big Grid
Apple’s Mumbai store adorned with wooden ceiling, handcrafted in Delhi with 4.5 lakh timber elements
Located in Mumbai’s bustling Bandra Kurla Complex financial, arts, and entertainment district, Apple BKC will serve as a dynamic space where customers can come...
Retail
The Supply Chain management dynamics in the Indian retail industry
Efficient supply chain management has a cascading impact on all aspects of retail - from sourcing of raw materials based on demand forecast and...
Retail
Real Life Case Studies: How visual merchandising raked in revenue
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...
Retail
Measuring show window response
Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...
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The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
