Visual Merchandising

Spread across 3,500 sq.ft. in Hyderabad, Allen Solly’s new flagship, designed by Bengaluru-based retail design agency 4D, is the heritage British brand’s debut into a modern retail design concept. The design ID is also aimed at lessening non-merchandise elements...

Leather brand Da Milano has recently executed their Spring Summer VM scheme revolving around a pantone blue colour scheme. The window and consecutive in-store VM feature ladders, flowers and other props all painted in that blue shade to make the...

Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric chandeliers to make for their entrance visual scheme. This larger than life chandelier structure is arguably the first of it’s kind...

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed a window scheme to promote their Athleisure collections at their special format stores - LP Sports and LP Jeans. Narrating more on the ideas,...

Sportswear major Puma will soon bring a store design ID with inclusion of a number of digital interfaces at their flagship store at Bangalore’s popular high-street destination Indiranagar. The global ID, with multiple customer-facing interactive screens, endless aisle interfaces...

The furniture and home decor retailing arm from the Landmark Group, HomeCentre, has recently executed their special sale window at selected key stores featuring a narrative of an extraterrestrial world. The window story revolves around a fictional story of spaceship...

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed an ornate window scheme across all their key stores to promote their wedding collection. Narrating more on the ideas, Kapil Yadav, Head - VM,...

Project Eve, the one-of-its-kind women-only apparel and accessories retailing arm from Reliance Retail, has recently launched a minimal window to denote the retailer’s relationship with women shoppers. The window features a background wall that creates optical illusion through some psychedelic...