Aashirvaad

In terms of distribution reach, ITC's products reached 230 million households in FY23, up from over 200 million households in FY22 New Delhi: Diversified conglomerate ITC's FMCG business has recorded a 21 per cent rise in annual consumer spend to...

ITC Ltd has entered into a share purchase agreement (SPA) to acquire 100 per cent of the equity share capital of Sunrise Foods Private Limited (SFPL), a company primarily engaged in the business of spices. In a regulatory filing, ITC...

FMCG major ITC expects its new collaborations with unlikely partners, including Domino's, Swiggy and Zomato in the wake of coronavirus pandemic and subsequent lockdown opening new distribution channels, to become mainstream in future, according to a company official. According to...

Diversified conglomerate ITC Ltd is engaging with and investing in start-ups while looking at strategic opportunities for acquisitions to accelerate growth in the FMCG business, its Chairman-cum-Managing Director (CMD) Sanjiv Puri said on Friday. "Today, around 25 percent of ITC's...

Diversified conglomerate ITC is looking at portfolio expansion in its food division to achieve the stated vision of the company of achieving Rs 1 trillion turnover from FMCG. “The ambition set by our Chairman and Managing Director of Rs 1...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement. ITC forayed into the Rs 2,500 crore premium packaged...

Diversified group ITC will set up an integrated consumer goods facility and a five star hotel in Odisha at an investment of Rs 800 crore. The integrated consumer goods manufacturing facility is being built on an area of 700,000 sq.ft....

ITC Ltd's packaged food business has crossed the Rs 7,000 crore sales mark in 2015-16, a growth of 10.7 per cent over last fiscal. With this, the company's non-cigarette FMCG brands have garnered annual consumer spend over Rs 12,000...