abof.com

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Aditya Birla Group will shut down its online shopping portal Abof.com by the end of this year, weighed down by intense competition from the sector giants Amazon and Flipkart. According to a PTI report: Launched in October 2015, Abof.com has...

Aditya Birla Group’s e-commerce portal abof, which is known for introducing athleisure fashion brand SKULT by Shahid Kapoor, will be soon launching Forerver 21 on its portal. President and CEO abof.com, Prashant Gupta told Indiaretailing Bureau on the sidelines of...

The most awaited India Business of Fashion Report 2017 was launched at the India Fashion Forum 2017 which is being held at Renaissance Powai by a panel of eminent leaders of the Indian fashion industry. The Panel included J...

Aditya Birla Group's online shopping portal abof.com aims at growing business by three times in the current fiscal which will help reach its target of achieving 15 per cent market share by FY2019-20. "In the current fiscal (2017-18) we expect...