Accenture Interactive

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of...

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of Experience (BX)” and led by...

As millions of people stay home in the pandemic, immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales, according to a new Accenture report. Consumers are at a tipping...