Accenture Research

New consumer behaviors accelerate need for cos to focus on experience for long-term growth

Indiaretailing Bureau - February 5, 2021

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of...

New consumer behaviours accelerate focus on experience for long term growth: Study

Indiaretailing Bureau - December 14, 2020

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of Experience (BX)” and led by...

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