Adidas

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion pairs as compared to China, which produces over 60 per cent of the global production. India...

DLF Promenade held the 8th edition of the Partner’s Excellence Awards 2017 to honour the in-house retailers for retail excellence. The awards were presented by the Sr Vice President at DLF Luxury Retail and Hospitality vertical – Dinaz Madhukar,...

Actress Saiyami Kher, who has had a stint in sports too, has come on board to endorse adidas Running, and she hopes she is able to encourage more women in the country to run towards fitness. With this, Saiyami, who...

New York-based fashion house DKNY - specializing in fashion goods for men and women - has recently relaunched its website in association with brand and retail technology and solutions company, Farfetch’s Black & White Division and New York-based advertising agency, Wondersauce. The idea...

Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...

The Taiwan Textile Federation (TTF) is bullish on domestic textile sector and is looking to export textiles products worth around $500 million to India in the next five years. "India is a very dynamic market with lot of potential and...

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom and...

Adidas has unveiled the Futurecraft M.F.G. (aka "Made for Germany"), a shoe assembled by robots in its Speedfactory - an almost exclusively robot-staffed manufacturing facility located in Germany. The facility - which is expected to go commercial in 2017 with a second factory in Atlanta,...

German sportswear giant Adidas has launched a unique footwear initiative -- Odds, which is a pair of shoes for the same foot -- catering to the needs of the para-athletes. The initiative emerged from a simple insightful idea from ad...

In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion has unveiled the launch of FitFlop, a UK footwear brand known for comfort-casual selection. Through this partnership Amazon Fashion offers an exciting...