Adidas

As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are some of the current strategies to tap into the teen consumer base of the country and tips on how they can be...

India's largest independent mobile payments network with over 32 million users MobiKwik has announced partnership with Brand Factory and E-zone of Future Group to power e-cash payments. According to a ANI report: Brand Factory is India's largest discount retail chain...

Franchising is one way in which a company can take advantage of India’s vast market with a degree of control that other traditional forms of distribution can’t match...

The Centre has permitted the German sports goods maker Adidas to operate fully-owned single-brand retail stores as well as cash-and-carry wholesale business under a single entity in India. However, this does not include Reebok. Adidas plans to open large stores...

Government has said that it has approved 89 proposals for foreign investment in single brand retail trading (SBRT) and one in the multi-brand sector up to March. "The Government has approved 89 proposals for foreign investment in single-brand retail trading...

Looking for that funky smartphone or a trendy pair of trousers? Want to refurbish your living room with the latest quirky home and kitchen products or want to shop for the latest bestsellers in books, then here’s the opportunity...

Looking at its presence in street fashion, Adidas Originals has recently done a lot of things right. What’s the vision behind it? We spoke to the brand’s newly established Vice President of Global Design, Nic Galway, about how to...

Adidas, the German maker of sportswear and equipment, has announced that it will start marketing its first series of sportshoes manufactured by robots in Germany from 2017. According to a PTI report: More than 20 years after Adidas ceased production...

German sportwear firm Adidas on Wednesday decided to seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, particularly in the United States, according to a Reuters report. Adidas appointed investment bank...

Myntra has announced the launch of yet another top global sportswear brand, Mizuno, on its platform - making it the latest member of the existing club of elite global sportswear and apparel brands available exclusively online on Myntra. Products of...