Adidas

The Indian retail real estate market is hugely influence by the West and hence, it won’t be wrong to say that the shopping mall culture in India is a gift from the West. The design of the mall, events...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Sportswear major adidas India Monday announced appointment of Neelendra Singh as the General Manager of the company. Singh will succeed Dave Thomas, the company said in a statement. "Neelendra will fill the position effective of May 20, 2019, reporting to Thomas,...

2018 was a mixed bag for the fashion industry in India. The fashion market (apparel, footwear, personal accessories and eyewear, personal luxury) in India experienced many challenges in 2016 and 2017, which led to slower value growth particularly in...

Instagram has introduced shopping feature, Checkout, to cash on the ever-growing e-commerce space. A new 'Checkout' button for instant purchasing has been launched in a beta version of the app in the US with a limited number of businesses, according...

adidas, has announced the launch of its first own retail store at Ambience Mall in Gurugram in the presence of the famous Indian cricketer and adidas athlete, Rishabh Pant. Located at Ambience Mall, the store brings the passion for sports,...

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging markets as part of its top-level reshuffle, said an official. Thomas' new assignment would be effective from April 1 and...

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work out. The acceptance and introduction of casual wear at work contributed positively to sales. Influenced from the upcoming international sport...

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales. Puma, the third-largest sportswear manufacturer in the world, has...