Aditya Birla Group's e-commerce portal abof has recently announced the launch of India’s first athleisure fashion brand, SKULT. The brand has been created in partnership with actor Shahid Kapoor and will be exclusively available on abof.
Athleisure is a huge...
What started as convenience of payments a few years back, is slowly but gradually, turning out to be a revolution. We are talking about the mobile payments revolution, which from a mere recharge of Rs 10 or a bill...
In the past few years, online retailers have disrupted the retail universe with huge promotions and deep discounts causing a major dent to brick-and-mortar retailers’ revenues as consumers increasingly shifted towards online platforms.
But as more and more consumers moved...