Aditya Birla Fashion & Retail

The coronavirus pandemic was a once-in-a-lifetime test of business continuity planning for retail businesses across the globe. Even when things have stabilized to an extent and economies are gradually opening up, the industry is being confronted by a string...

The coronavirus pandemic was a once-in-a-lifetime test of business continuity planning for retail businesses across the globe. Even when things have stabilized to an extent and economies are gradually opening up, the industry is being confronted by a string...

Aditya Birla Fashion & Retail is set to launch rights issue worth Rs 1,000 crore at the earliest, as part of its fund-raising plans for the current fiscal as well to cap the leverage, according to a company official. According...

On Wednesday, Shopping Centres Association of India (SCAI) presented SOPs and guidelines to the policy makers of ‘Empowered Group 6’ just before FM’s announcements The group chaired by Amitabh Kant, CEO, Niti Aayog patiently heard and seemed convinced with the...

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed a window scheme to promote their Athleisure collections at their special format stores - LP Sports and LP Jeans. Narrating more on the ideas,...

The menswear brand from Aditya Birla Fashion & Retail (ABFRL), Louis Philippe (LP) has recently executed an ornate window scheme across all their key stores to promote their wedding collection. Narrating more on the ideas, Kapil Yadav, Head - VM,...

Last year, Van Heusen – a part of Aditya Birla Fashion & Retail – decided on a category expansion and decided to venture in the innerwear space in India. The move was a smart one and showed results within...

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...

Technology, in all its latest avatars - artificial intelligence, big data, internet of things and augmented/virtual reality - is presenting new challenges to fashion retail as much as it is redefining the fundamentals of the industry. In an industry where...

Launched on the occasion of the first National Handloom Day on August 7, 2015, 'India Handloom' brand (IHB) is an initiative of the Union Ministry of Textiles, Government of India. It is the branding of high quality handloom products with...