Aditya Birla Group

The premium linen fabric brand from the Aditya Birla Group launched its exclusive store at South Extension, New Delhi. A pioneer in the industry, Linen Club is India’s largest linen fabric brand and is synonymous with the finest quality...

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune. This...

Customers in emerging cities of Patna, Bhubaneswar, Ranchi, Asansol, and Siliguri, along with Kolkata, want the best – then be it lifestyle, fashion, or health & beauty. The region, which once hesitated to experiment, is now displaying an impressive upward retail...

Aditya Birla Group firm Grasim Industries has reported a consolidated net profit of Rs 786.87 crore for the quarter ended December 2017, mainly on account of higher expenses and loss from subsidiaries. According to a PTI report: The company had...

Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group,...

Grasim Industries has received green nod for expanding the production of manmade fibre VSF at Bharuch, Gujarat that would entail an investment of Rs 2,560 crore, according to an official document. According to a PTI report: The company has four...

Aditya Birla Group’s Birla Cellulose has launched its premier international design studio in New York, USA.  At the opening ceremony, Rajeev Gopal, Chief Marketing Officer of Grasim Industries Limited, a flagship company of Aditya Birla Group said: "It is...

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...

Sweden is looking for a joint project with the Aditya Birla Group in the area of smart textiles as part of their effort to increase bilateral trade, a senior Swedish Government official said. "We are having discussions for a joint...

Landmark Group, Dubai based retail and hospitality conglomerate and the parent company of leading retail brands: Lifestyle, Max Fashions, Home Centre, Spar Hypermarkets and EasyBuy, has announced several changes across its India leadership. As a part of these organizational changes,...