Aditya Birla Group

Birla Cellulose, Aditya Birla Group's umbrella brand for its range of cellulosic fibres, will open a design studio this month in New York to connect with international fashion brands, a company official said. Besides, the company also has plans to open studios...

Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...

Aditya Birla Group will shut down its online shopping portal Abof.com by the end of this year, weighed down by intense competition from the sector giants Amazon and Flipkart. According to a PTI report: Launched in October 2015, Abof.com has...

American Eagle Outfitters, Inc. announced plans to enter India through licensed stores. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio, as well as strong digital...

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...

India's first e-commerce company Fabmart.com's founder K Vaitheeswaran said e-retailers like Flipkart cannot be written off as they have built good scale, brand and customer base. "You cannot be writing off companies like Flipkart, for some of them have built...

The Goods and Services Tax (GST) will make the textiles industry more competitive and help in exponential growth in the country, leading players in the sector said. According to a PTI report: Industry veterans hailed the new tax regime, to...

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched by Kumar Mangalam Birla, Chairman, Aditya Birla Group. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which...

Aditya Birla Group's online shopping portal abof.com aims at growing business by three times in the current fiscal which will help reach its target of achieving 15 per cent market share by FY2019-20. "In the current fiscal (2017-18) we expect...