Aditya Birla Group

Aditya Birla Group's newn venture abof.com (all about fashion), an online one-stop fashion portal for apparel, footwear and accessories for men and women, wants to differentiate itself. It wants to customise the shopping experience for its consumers, keeping in...

Liva’s consumer appeal is being topped with a brand ambassador, the renowned fashion queen Kangana Ranaut with the launch of its latest campaign. Made with natural fibers, Liva epitomises natural fluid fashion with an all new perspective this season. Fluid...

All day comfort remains the prime criterion for any trouser fabric and that is what men look out for when narrowing down on what best suits them. The trouser fabric market is dominated in India by names like Raymond,...

For the holistic growth of the retail industry, we need new international brands to foray in India. We also need the national brands, or the already established international brands, to reach out the discerning customers of tier-III and -IV...

As Indian Prime Minister Narendra Modi urges nation to 'Start-up' and 'Stand-up' during his I-Day speech. The giants of Indian business are slowly but gradually waking up to the increasing power of start-ups in India. In a bid to...

Landmark Group has announced appointment of Jacob John, Chief Operating Officer and Business Head of Louis Philippe, Aditya Birla Group as Deputy Chief Executive - Lifestyle Department Store. John will join the company in the first week of September. Considering...

Kishore Biyani, arguably the foremost, most recognised icon of modern retail in India, has decided it's time to turn the story on its head. In what can be seen as one of the most ambitious restructuring exercises in corporate...

Aditya Birla Retail's hypermarket format More has tied up with online grocery retailer Zop Now for the latter to manage home deliveries across 16 More hypermarkets in cities such as Bengaluru, Hyderabad and Kolkata. “We are starting experimenting in e-commerce...

Sunday 3rd May 2015 was a day of champions. And maybe a bit of champs that do win but have stopped throwing enough big punches of late. Floyd “Money” Mayweather Jr took home a purse Rs.1145 crore, and won in...