Aditya Birla Group

Aditya Birla Retail, part of the $ 40 billion corporation, Aditya Birla Group, has announced a tuck-in-acquisition deal with Jubilant Retail to take over the latter's Total hypermarket chain, according to unconfirmed media reports. This is the second acquisition...

Madura Fashion & Lifestyle brand, People opened its 100th store in the country in Bengaluru. People, a brand that was launched in 2009, has managed to strike a chord with the customers in tier 1 and tier 2 cities...

Grasim, from the house of Aditya Birla Group, is one of the dominant players in ready-to-stitch and over-the-counter fabric categories. Grasim has also ventured into ready-to-wear category by launching ready-made garments through its distribution network and exclusive showrooms. Today,...

Birla Cellulose, the cellulosic fibre producing division of Indian multinational conglomerate Aditya Birla Group, will exhibit its latest nature-themed Spring/Summer 2016 collection at the upcoming trade event Première Vision Yarns, Paris. Birla Cellulose will exhibit the line at Hall 5,...

Men’s lifestyle brand Grasim has come up with 'Marsala' – pantone colour of the year with its latest range of jackets and fabrics that caters to fashion forward men wanting to make a definitive style statement. Apt for social...

Planet Fashion, a multi-brand outlet for men’s wear in Kathmandu valley has launched a new range of winter clothing for style-conscious consumers. The collection includes more than 100 winter garments like jackets, blazers, sweatshirts, hoods, long shirts and pants...

In order to make the brand more accessible to a larger audience, the leading men's wear fabric and ready-made brand Grasim has announced an exclusive tie-up with e-tailer Amazon.in. According to the strategic partnership, Grasim will engage more closely with...

Apart from retail growth in urban and tier-I cities, there is also a radical shift witnessed in consumption patterns in smaller towns with people moving beyond necessities and using products that were once sold only in urban areas. The...