Aditya Birla

The current image of soup is that of something between a snack and a meal. And that emanates from a blend of high frequency marketing and production innovation, which have repositioned the category and added versatility to the product’s...

Mahagun (India) Pvt Ltd, a Noida-based real estate developer, has signed Aditya Birla Retail’s ‘More Megamart’ as hypermarket in its upcoming Mahagun Metro Mall in Vaishali, Ghaziabad, Uttar Pradesh. The mall will be operational by mid-2009, informed a top...

After tasting the success in fuel business, Indian Oil Corporation (IOC), country's leading fuel retailer, plans to enter into the non-fuel retail segment. To start with an organised retail business, Indian Oil is expected to form a partnership with...

There could not have been a better beginning for November at Dalal Street than today. The market brought cheers to investors as the 50-share index Sensex added 549 points to its previous close of 9,788 to settle above the...

Positive sentiments with like global cues this Friday. Result: Benchmark index of BSE, Sensex, gains 743 points, a much needed flier to blur the bleak picture of ongoing financial turmoil. Nifty too added 188 points to its previous close...

It was the start of the week and markets once again continued to be choppy. Positive cues from global markets coupled with RBI's announcement to cut repo rates by 100 bps to 8 per cent with immediate effect, provided...

After two consecutive days of green and cheers, the bears are back with a bang on Dalal Street. While the BSE Sensitive Index or Sensex shed 674.28 points, the fifty share index Nifty shut shop at 3,338.40, down 180...

Mumbai-based real estate developer Oberoi Constructions has announced the opening of their first retail project Oberoi Mall at Goregaon East in Mumbai. Covering an approximate area of 5.5 lakh square feet, the mall houses various national and international brands that...

New stores, new formats, new retail destinations, new… review of claims (various announcements made in last 70 days) by the companies in the business of retail says that next five years will see thousands of crore being pumped in...

What a cricket bat is to Sachin Tendulkar, a pen is to Salman Rushdie, and a camera is to Satyajit Ray, consumers are the same to retailers. In the present scenario, consumer loyalty plays a pivotal role in making...