advertising

Marico expects a "volume-led growth" in the domestic market and gains in market share by most of its products New Delhi: Homegrown FMCG major Marico expects its gross margins to improve by 200-250 bps in FY24, helped by cooling commodity...

Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023 Mumbai: Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023, a media agency said on Tuesday. In...

Firms such as HUL, Godrej Consumer Products Ltd, Dabur, Marico and Emami expect recovery in consumption and are increasing upfront marketing investments in advertising and promotion New Delhi: Major FMCG companies feel the demand slump has bottomed out and there are...

The education sector contributes the highest number, over a fourth of misleading ads, while healthcare follows with a 15 per cent share, reports ASCI Mumbai: Violations by direct-to-consumer (D2C) brands and influencers have pushed the personal care sector to the top...

Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India. While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...