affiliate marketing

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

India’s e-commerce industry has witnessed a major breakthrough in the last few years. Increasing Internet penetration, safe and secure payment modes along with aggressive marketing strategies have all played a significant role in the booming e-commerce sector. With digitization...