Afsar Zaidi

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan  HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...

Afsar Zaidi is the Co-Founder of HRX, the first of its kind celebrity-owned brand in India. HRX is a consortium between Hrithik Roshan and Exceed Entertainment. The brand has been envisioned to serve as a platform for bringing likeminded...

HRX, India's homegrown active wear brand, was founded in November 2013 by Bollywood star Hrithik Roshan and Exceed Entertainment in a bid to revolutionise the fitness scenario in India, as a value-for-money, high quality alternative to international brands. The brand...

Hrithik Roshan-backed fashion brand HRX is gearing up to launch its exclusive brand outlets next fiscal. Explaining it further, Afsar Zaidi, Co-Founder, HRX told Indiaretailing in an exclusive interview, "The first store of HRX will be opening in Bengaluru and...

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Footwear remains a very important industry in India, contributing to not just employment generation within the country but exports as well. Today, India is the second largest producer for footwear in the world, just behind China. Hollywood mega star Marilyn...