Makers of Fast Moving Consumer Goods (FMCGs) are setting aside a much larger slice of their sales towards advertising and promotions (A&P) this year. Take the case of Hindustan Unilever. Its advertising and promotion spends in the six months...
Agro Tech Foods, an affiliate of US-based ConAgra Foods has launched Sundrop peanut butter for bread spread in the Indian market, according to a company release.
Sachin Gopal, president of Agro Tech Foods, said on Tuesday that the Rs. 500-crore...