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Akash Ashesh

Fashion

Natural On Our Minds: Wills Lifestyle’s innovative organic display windows

IMAGES Business of Fashion -
In today’s digital age, the photo-worthiness of a retail establishment could be more beneficial to the bottom line than one might think. While a distinct brand DNA is important for every band in the fashion arena today, it’s the...
Retail

Real Life Case Studies: How visual merchandising raked in revenue

Zainab S. Kazi -
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit. Here is the list of retailers...
Retail

Measuring show window response

Zainab S. Kazi -
Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers. There was a time when...
Retail

Shop Windows That Stop: The art of Visual Merchandising

Zainab S. Kazi -
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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