Akhil Jain

Women’s apparel retailer Madame announced the launch of six new stores seeing demand pick-up in the Tier II cities across India in spite of the COVID-19 pandemic. Of these six stores, one store will be located in the Crown Mall...

Apparel retailer Madame is expecting a 40 percent decline in revenue in the current financial year due to disruptions caused by the COVID-19 pandemic. The company may also end up giving up to 20 percent of retail space (shut...

Two months after enforcing the Coronavirus-led lockdown, the government of India eased some restrictions and markets have gradually started re-opening in different parts of the nation. But although malls and stores have started re-opening, consumer sentiment is still cautious and...

India is home to nearly 1.2 billion people, of which 48.5 percent are women. Out of this, 48.1 percent live in urban areas. A large chunk of this comprises of working women, who have a sizeable disposal income which...

India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry, and according to industry statistics, denim is the single largest leading segment in the fashion...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – displays that have the power to make the shopper stop and...

Madame, a leading women’s wear fashion brand from Jain Amar Clothing Pvt. Ltd., has launched its new store in Indore recently at C21 Mall. This is brand’s 2th location in Indore and follows in the new design concept which reflects...

End of season sale, or EOSS, fetches more footfall as well as a different set of new customers along with satiating the purchasing appetite of brands’ existing customer base. Shipra Srivastava spoke to retailers from different verticals to get...