Akhilesh Prasad

In addition, as the merchandise sponsor, Performax will also hold the rights to manufacture and retail these products Mumbai: Performax, a sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF)...

The country’s largest retailer by sales and by number of stores has lined up a host of initiatives to capitalize on the opportunity the subsegment presents New Delhi: Reliance Retail is now trying to capture big-time a lucrative frontier of...

Akhilesh Prasad, president and chief executive officer, fashion and lifestyle, Reliance Retail talks about the new strategies, categories and market, the brand is expanding into Reliance has started a B2B2C pilot in Pondicherry to provide the entire backend for mom-and-pops...

Reliance has started a B2B2C pilot in Pondicherry to provide the entire backend for mom-and-pops including product assortment, logistics, store design, data analytics and customer service among a host of other services that the company will soon take nationwide,...

In a push for locally-made artisanal products, Reliance Retail showcased more than 40,000 artisan-crafted products from over 50 Geographical Indication (GI) clusters to its customers this festive season. Reliance Retail's programme to support local artisans includes its three-year old flagship...

Akhilesh Prasad leads Reliance Retail’s Fashion & Lifestyle business in driving strategy, business and expansion for scale and sustained growth. With more than 28 years in retail in India, he brings rich experience in retail-operations and business leadership, across food,...

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer...

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

With the new decade around the corner, the Indian fashion retail business, which has witnessed the emergence and rapid influence of social media, interweaving of artificial technology across the various verticals of the fashion retail industry and the rapid...

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the Conrad Hotel, Bengaluru – marking two decades of its role as a key influencer and...