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Ali Harris Shere

Britannia’s Deuce to make biscuits premium, democratise chocolates

The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia. "The role that Deuce...

Britannia launches ‘Pure Magic Deuce’, first ever ‘bridge product’ in biscuits

Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods. A company release said the product consists of a dark, crispy biscuit with a slab...

Britannia targets to increase market share in premium cream biscuits from 35 pc to 50 pc

Leading FMCG player Britannia Industries is aiming to increase its market share in the Rs 1,800-crore premium cream biscuits category from 35 per cent to 50 per cent in the next two years. "We are relaunching 'Treat', which is our...

Britannia expands premium cookie category, launches Wonderfulls

Biscuit maker Britannia Industries has expanded its product portfolio under the popular Good Day brand with the launch of Wonderfulls in the premium cookie category, a top company official said. According to a PTI report: The company which retails biscuits,...

Britannia launches 'Pay by Smile' initiative to celebrate World Smile Day

Food company Britannia Industries has launched an initiative that enables consumers to pay for a special edition Good Day biscuit packs through their smiles instead of the usual currency. According to a PTI report: 'Pay by Smile' initiative has gone...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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