Ali Harris Shere

The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia. "The role that Deuce...

Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods. A company release said the product consists of a dark, crispy biscuit with a slab...

Leading FMCG player Britannia Industries is aiming to increase its market share in the Rs 1,800-crore premium cream biscuits category from 35 per cent to 50 per cent in the next two years. "We are relaunching 'Treat', which is our...

Biscuit maker Britannia Industries has expanded its product portfolio under the popular Good Day brand with the launch of Wonderfulls in the premium cookie category, a top company official said. According to a PTI report: The company which retails biscuits,...

Food company Britannia Industries has launched an initiative that enables consumers to pay for a special edition Good Day biscuit packs through their smiles instead of the usual currency. According to a PTI report: 'Pay by Smile' initiative has gone...