Firms take branding very seriously – but only a minority see themselves as brand wizard. After creating ripples in the ready-to-wear market with brands like Allen Solly, Van Heusen and Louis Philippe, Madura Garments, a subsidiary of AV Birla...
In his capacity as newly appointed senior executive president of Madura Garments – Lifestyle Brands, Ashish Dikshit spoke to Indiaretailing in an exclusive session on the sidelines of the launch of EDC store at Select CityWalk, Saket, New Delhi.
EDC...
In a bid to cater to the youth, Louis Philippe, the formal premium menswear brand from Madura Garments, has expanded its offering with the launch of a sub-brand titled Lp.
“The brand is targeted at youth in the age group...
Haywards Black presents the Haywards Black India Mens Fashion Fair (IMFF) 2007 in association with Prasad Bidapa Associates at Bangalore. This third edition of the Haywards Black IMFF begins today at the Glass Palace, Palace Grounds, and will continue...
Integra Apparels, an apparel brand established by Morarjee Textiles Limited in 2004, is working out a broad expansion plan for the next three years. The brand has a list of Indian and international clients including Levi’s, Esprit, Allen Solly,...
Madura Garments will soon roll out exclusive outlets for its brands like Louis Philippe, Van Heusen and Allen Solly in the markets of East Africa, West Asia, South Asia and Southeast Asia. It is also learnt that the company...