Alliance

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward a product or service. It not only aids the recall value, but also takes the perceived quality of the product...

International fashion retailer Mango will extend its online presence on Myntra.com from August 2014. Starting August, the e-retailer will offer over 800 styles for women starting from Rs 700 for basics going up to Rs 16,000 for limited edition...

Kolkata-based men’s lifestyle apparel brand, Turtle is buyout about its expansion plans as Shitanshu Jhunjhunwalla, Director, Turtle says, “Our focus is Tier 2 and Tier 3 cities and we believe in cluster-wise growth and expansion. As a ‘brand with a...

Arvind Limited with its latest entry into non-woven fabric manufacturing through a new joint venture with OG Corporation of Japan is now eyeing at Rs 1000 crore turnover from technical textiles segment alone. Arvind has set up a new joint venture company Arvind OG...

Tata group's Trent, which formed a venture for multi-brand retail with Tesco, is contemplating launching different formats, including mid-sized stores, for 'Star Bazaar' to achieve profitability at a faster pace, as per a PTI report. Noel Tata, Chairman, Trent  said...

Investment Sentiment An improvement can definitely be expected in the near-term investment sentiment. This will have an impact on the investment growth within the GDP. As a testimony to that, industrial GDP (comprising of investment-heavy sectors such as mining, manufacturing...

Victorinox Swiss Army has introduced Mechanical and Powdery Pastel watch collections for men and women. The Powdery Pastel collection is powered by Swiss-Made quartz movements. The three new models in powdery pastel colours subtly combine contrasting materials: steel for...