Ameet Panchal

In a tête-à-tête with Ameet Panchal, Director, Ethnicity, IMAGES Fashion Bureau discovers all about the evolution of the ethnic wear market in India and the unexplored opportunities in the segment. Tell us about current standing of the ethnic wear market...

Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be...

The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast catching up. An overview on the dynamics of this category. Sometimes it...

One of the leading fashion apparel brand Provogue, has entered into a tie-up with HDFC Bank to launch equal monthly installments (EMI) scheme for its customers. Under the arrangement, customers who purchase Provogue merchandise over Rs.1,500 from any Provogue Studio...

Lifestyle denim brand Lee Cooper has opened its first store in Chandigarh, with plans to open around 25 outlets throughout the country by 2008-09. The Chandigarh outlet is a standalone store and covers an area of around 4,000 square feet....