Amulya Pandit

Ethical living is a crucial trend currently influencing consumer preferences and driving new product development in soft drinks in India, according to global market research company Euromonitor International's webinar ‘Megatrends shaping the soft drinks market in India’. Mounting concerns about...

Global market research company Euromonitor International has revealed the key megatrends influencing the Indian consumer market at its seminar held in Mumbai. Megatrends are long term shifts in consumer behaviour. They shape demand and determine consumers’ priorities. In the Indian...