Analysis

InfodriveIndia.com announced that India's Cotton exports in December- 2014 has grew to US$ 816.81 M, a increase of 19.15 percent compared to November 2014. This finding is based on exports from India of Cotton export data of InfodriveIndia.com and...

Yoga pants are currently top sellers in U.S. Fashion. Trend concepts such as 'soft dressing' or 'athleisure' and the longing felt by customers for casual comfort is helping this product group achieve huge sales growth. Can sweatpants really pose...

Invista has led the global fashion industry with its technological edge in delivering a new era of comfort and shape to its consumers worldwide. With its iconic brand Lycra it has major plans for India. Images Business of Fashion...

Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing....

Originated in 2000, Guwahati-based Sohum Shoppe’s success tale is one of grit, determination and far-reaching vision. After conquering the retail skyline of Assam, it is now all set to expand its horizons to other parts of Northeast India. Known as...

Trax image recognition, one of the leading providers of in-store shelf monitoring, reporting and analysis, announced a key partnership with Indian retail audit company, Retail-Scan. The partnership will see Retail-Scan expand its existing reporting and consulting service to offer Trax’s...

To put things in context, it will be interesting to go back a bit in history to understand what led to the inception of franchise business model. The origins of franchising can be traced back to America’s Issac Singer,...

We live in an era which is flooded by information everywhere and this facilitates towards a well-informed and an observant society. This awareness has affected the society in every way, be it politically or economically. The Consumers are very...

Indian cities are witnessing growing demand for all kinds of retailers – big-box, mid-end as well as high-end luxury segments. This demand is backed by a growing economy, population and income. However, Indian retail is industry is still at...

A pro in the frozen food segment Al Kabeer is a widely known and a much celebrated label in Food industry . What are the challenges in the frozen foods business? The cold chain infrastructure is the biggest challenge for the Frozen...