Analysis

Optimum use of mall space is a prerequisite.  It becomes even more essential these days when the real estate market and the economy is down in general.  To get maximum return on their property investment, developers want to use...

South Indian restaurant chain Sagar Ratna‘s new CEO, Murali Krishna Parna brims with confidence to take the chain to new heights with menu innovations, manpower development, and kitchen consolidation. Not only this, realising the increasing relevance of QSRs for...

Urban India today is witnessing a scenario where the supply of organised space is much more than the current demand and, consequently, the vacancies are quite high. This is encouraging developers and promoters to look at solutions that ensure...

Talisma Corporation, a wholly owned subsidiary of Campus Management Corporation, is a Customer Relationship Management (CRM) software solutions provider. Talisma solutions improve customer satisfaction by integrating the power of e-mail, phone, chat, SMS text messaging, print, portal, and web...

Mike Garcia, Executive Chef, Pollo Tropical, a USA-based, Caribbean-inspired fast-casual restaurant chain, shares insights about menu planning and designing. How was the menu for Pollo Tropical in India planned? Pollo Tropical's menu essentially offers grilled chicken, along with rice, beans, wraps...

Today, digital marketing is — or should be — a critical element of any CPG or retail marketer’s plans. As the amount of time, resources and funding devoted to digital marketing have grown, so has scrutiny from senior management,...

With changes in the political scenario, law and amendments, policies and governance, the year ahead seems to be quite positive on the retail front. Here are some such thoughts based on insights and information gathered across the retail scape...

Sohrab Sitaram analyses some industry averages based on the figures of several successful restaurants (as per historical data) to help entrepreneurs benchmark their restaurant (s) against the industry standards. Food & Beverage Food cost is the cost of the raw...

Global recession, change in customer profile and unified tenant mix have forced retailers to think of something different. The traditional differentiation factors in retail industry don’t work anymore. The new mantra for success is to connect with the target...