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Ananya Tripathi

Myntra acquires end-to-end Omnichannel platform, Pretr

Myntra has announced that it has acquired Pretr, a Mumbai-based end-to-end omnichannel platform for retail. This acquisition will enable Myntra to forge Omnichannel partnerships with brands on its platform and provide a comprehensive solution to retailers to enhance their...

PrettySecrets accelerates its growth with its exclusive association with Myntra

India’s stylish, sassy and comfortable brand PrettySecrets is now going to be available across Myntra, Flipkart and Jabong only. The brand has tied up with Myntra to be a part of Myntra’s Brand Accelerator Program. PrettySecrets has seen a month...

Myntra exclusively launches Spanish fashion brand Niza

Myntra has announced the exclusive launch of contemporary, Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. The launch of Niza marks Myntra’s expansion of its...

Myntra’s accessories category grows 100 pc; targets 200 pc growth YOY 

Myntra has grown its accessories category by 100 per cent and targets to grow YOY by 200 per cent. Myntra is bullish on the category and keeping in mind the long term prospects of the Accessories category, it has...

Myntra adds designer jewellery collective, ‘CONFLUENCE’ to its jewellery portfolio

The multi-designer collective, ‘CONFLUENCE’ by Crystals from Swarovski, will now be available on Myntra. Confluence represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by some of the top fashion luminaries in the...

Myntra acquires Bangalore-based logistics firm InLogg

Myntra today announced that it has acquired InLogg, a Bangalore based technology platform that provides end to end logistics solutions for the ecommerce sector. As part of the acquisition, the team at InLogg has been inducted into Myntra, making...

Currency Ban: Myntra innovating digital payments, not mulling big discounts

E-commerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the recent demonetization move hit online retail, its CEO Anant Narayanan said. "Post-demonetization, our growth rate has come down which I believe...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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