Ananya Tripathi

India’s stylish, sassy and comfortable brand PrettySecrets is now going to be available across Myntra, Flipkart and Jabong only. The brand has tied up with Myntra to be a part of Myntra’s Brand Accelerator Program. PrettySecrets has seen a month...

Myntra has announced the exclusive launch of contemporary, Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. The launch of Niza marks Myntra’s expansion of its...

Myntra has grown its accessories category by 100 per cent and targets to grow YOY by 200 per cent. Myntra is bullish on the category and keeping in mind the long term prospects of the Accessories category, it has...

The multi-designer collective, ‘CONFLUENCE’ by Crystals from Swarovski, will now be available on Myntra. Confluence represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by some of the top fashion luminaries in the...

Myntra today announced that it has acquired InLogg, a Bangalore based technology platform that provides end to end logistics solutions for the ecommerce sector. As part of the acquisition, the team at InLogg has been inducted into Myntra, making...

E-commerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the recent demonetization move hit online retail, its CEO Anant Narayanan said. "Post-demonetization, our growth rate has come down which I believe...