Cosmetics and toiletries brand The Body Shop (TBS) has recently launched an outlet at Inorbit Mall, Pune. This is the third TBS store in Pune; the other two are located at SGS Magnum Mall and in Pune Central. The...
The personal care category is uniquely intimate, and consumer motivations for product adoption primarily involve personal health-and-wellness needs, with external, “greater good” sustainability considerations being Secondary. As is the case in the food and beverage categories, assessment...