Annapurna

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

Food regulator FSSAI said major wheat-flour brands like ITC, HUL, Cargill and Patanjali would begin to fortify wheat flour with iron, folic acid and vitamin B-12. According to a PTI report: Fortification means deliberately increasing the content of essential micronutrients...