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Anushka Sharma

Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Abhishek Ganguly, Puma: 43% of our biz in 2022 came from online

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

Virat Kohli, Anushka Sharma surprise fans with unannounced visits for Puma’s Let There Be Sport campaign

The brand ambassadors’ unannounced visit is a co-working space and a residential complex was intended to promote the adoption of sports and fitness into people’s lifestyles as part of Puma's Let There Be Sport campaign Bengaluru: Celebrity couple, cricketer Virat Kohli and...

Myntra ropes in Bollywood actor Anushka Sharma as Brand Ambassador

The new brand ambassador of Myntra beauty, Anushka Sharma has been featured in Myntra's new ad film Bengaluru: Myntra has signed Bollywood actor Anushka Sharma as its brand ambassador for its ‘beauty’ category. The brand has rolled out an ad film...

Puma onboards actor Anushka Sharma as brand ambassador

The actor will endorse the brand’s footwear, apparel and accessories including select collections through myriad activities and brand campaigns throughout the year Mumbai: Sports brand PUMA India has roped in Bollywood actor and entrepreneur Anushka Sharma as its new brand ambassador....

Anushka to front ads of premium leggings brand

Indian premium leggings brand Softline Leggings has roped in actress Anushka Sharma as its ambassador. Softline leggings is from the house of Rupa & Company Limited -- a knitwear organisation. With its new mantra, ‘Effortless You', the brand aims to reach...

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Anushka Sharma is brand ambassador for Manyavar's Mohey

Mohey from the house of Manyavar has signed Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising of lehengas, sarees, gowns and suits. She will soon be seen in...

Actress Anushka Sharma introduces her clothing line, Nush

From acting to producing films, actress Anushka Sharma has now turned designer and on Tuesday launched her new entrepreneurial venture, clothing line 'Nush'. She says it is daunting and she is excited but nervous too. "It is a really special...

Hair and Make-up: Warm Weather Wishlist

The monsoon season has hit us and has begun to take a toll on our hair and skin! All our fancy hairstyles fall flat thanks to the humidity and nothing in make-up seems to work. But help is at...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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