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Arpita Ganesh

E-tailers turn into brands, but can they survive?

Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding. Where...

Intimate Innovations

Not so long back, a sales representative carrying a big bag on her shoulder used to go door-to-door selling items to a group of women. At one common point, all the women would gather and buy the items from...

Buttercups, a Luxury Liengerie Boutique in India

After spending 10 years in advertising, Arpita Ganesh planned to put a stop on her flourishing advertising career to launch Buttercups, India's first luxury lingerie boutique. She went to Dubai to train with Chantelle, to learn about bras, bra...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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