Arun Sirdeshmukh

The retail industry has undergone a significant transformation over the last decade, and it is continuing to evolve, according to Arun Sirdeshmukh, Business Head, Amazon Fashion. In a tête-à-tête with IMAGES Fashion Bureau, he talks about how online retail...

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer...

With the new decade around the corner, the Indian fashion retail business, which has witnessed the emergence and rapid influence of social media, interweaving of artificial technology across the various verticals of the fashion retail industry and the rapid...

Zashed Fashiontech has launched womenswear brand, Dodo & Moa on Amazon Fashion. It is a new age brand which has something in it for everyone and for every occasion. Offering over 700 unique styles from Rs 999 going up to...

India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure activities. For modern India, fitness and sports are not prerogatives of professional sportsperson anymore – it is a lifestyle....

Amazon India’s Great Indian Festival Sale has kicked off from October 10 and will go till October 15. The brand has been betting big on the fashion category. Elaborating on what is new this season, Arun Sirdeshmukh, Business Heat at...

Bollywood actress Jacqueline Fernandez has come up with active wear brand Just F that she co-owns with Mojostar. It will be exclusively available on Amazon Fashion. Just F will be available on Amazon Fashion for pre-booking on July 16 on...

Amazon Fashion, the fashion unit of Amazon India today has announced the launch of its dedicated online baby clothing store. The new store offers a wide selection of over 1 lakh styles for baby girls and boys up to 2...

This is one area where the gender gap may be closing. Women are considered avid online shoppers but men are now giving them stiff competition in the apparel categories and taking the lead in foot-wear and accessories. "Over the years,...

BIBA, India’s leading ethnic apparel brand, has entered into a partnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitch collection’ on Amazon.in. BIBA celebrates Indian ethnic fashion capturing the imagination of young girls and women in India. The...