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Arvee Denims

The world wants denim from India

With various shades and textures of denim splashed across the table, Aamir Akhtar, CEO - Denim Fabrics, is working with his young designers in the swanky Arvind Ltd’s design studio to finalise the `Arvind Meets Kato` collection for global...

De Extase gaining loyalty in tier II

Competition, rentals, shortage of prime space, and complexity of identifying and hitting the right target, are some of the many issues that hold back the branding process in metros. Arvee Denims, a fashion-and-lifestyle veteran with considerable manufacturing experience, seems...
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