ASCI

The education sector contributes the highest number, over a fourth of misleading ads, while healthcare follows with a 15 per cent share, reports ASCI Mumbai: Violations by direct-to-consumer (D2C) brands and influencers have pushed the personal care sector to the top...

The BIS standards, prepared after extensive stakeholder consultations and to be effective from November 25, will be voluntary but the government will consider making them mandatory in case the menace of fake reviews continues on the online platforms. New Delhi: E-commerce...

FMCG major HUL has modified its advertisement for Lakme Youth Infinity range of products, which was objected to by the Advertising Standards Council of India (ASCI). "As a responsible marketer and member of ASCI, we have always complied with ASCI...

Advertisement regulator ASCI has pulled up FMCG major HUL over its 'misleading' TV commercial for dish washer brand Vim in which it claimed rival Jyothy Laboratories' Exo as sadharan (ordinary) bar. According to a PTI report: The Advertising Standards Council...

Advertising watchdog ASCI has pulled up several companies, including Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading advertisements in July. According to a PTI report: During the month, the Customer Complaints Council (CCC) of Advertising Standard Council...

The Advertising Standards Council of India (ASCI) upheld complaints against 98 out of 159 advertisements in the month of June 2016. It is routine for ASCI to act on complaints against advertisers and see if they are violating the...

Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns. The Consumer Complaints Council of Advertising Standards Council of India (ASCI)...

The Advertising Standard Council of India (ASCI) has dismissed a complaint against FMCG major Emami Limited’s advertisement for its product '7 Oils in One Damage Control Hair Oil'. The regulatory body has affirmed the soundness of product claims of...