athleisure

With the multi-year partnership, Bieber will collaborate with Fila to design signature sportswear collections and its first drop will be released in fall/winter 2024 Bengaluru: South Korean athleisure brand Fila has tapped American model and entrepreneur Hailey Bieber as its...

Apart from cricket, Dhoni has also generated substantial earnings through his business ventures spanning from fashion and fitness to hotel and aerospace Bengaluru: Mahendra Singh Dhoni, a legendary Indian cricketer and former captain of the Indian national team, has etched...

65% of Decathlon’s product portfolio sold in India is made here, 65% of Decathlon’s portfolio sold in the country is made here and the sports retailer manufactured over 100 million quantities across different segments in India in the past...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

Located at Srinivas Nagar, Banashankari, the newly opened store is the third outlet of Campus in Bengaluru Bengaluru: Athleisure footwear brand Campus Activewear has launched its first COCO (company opened company-operated) exclusive store in Bengaluru, a company official wrote on social...

The new Decathlon outlet is spread across 4000 sq. ft. of retail space and is located at Prakasam Nagar, Rajahmundry, Andhra Pradesh Bengaluru:  French sports goods chain Decathlon has launched a new store in Andhra Pradesh, a company official wrote on...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan  HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand Fila Bengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...

The brand strengthened its retail presence with the launch of its 200th store at Lulu Mall, Kochi Bengaluru: Athleisure footwear brand Campus Activewear has reached the 200 stores milestone with the opening of its first exclusive outlet in Kochi at Lulu...

This is the third store of Nykd by Nykaa after one each in Delhi and Mumbai New Delhi: Nykd by Nykaa opens a store at the Sarath City Capital Mall in Hyderabad. The brand initially launched with a range of four...