Augmented Reality

From cashierless checkouts to augmented reality shopping these technological innovations by retailers forever redefined the in-store experience Bengaluru: Stepping into the store, adding items to the cart and just walking out without breaking a step to pay isn’t fiction anymore. In...

With a strong market presence covering practically each category in retail – from fashion, luxury, beauty to home décor, Tata CLiQ leads the way with its strong commitment to customer satisfaction. Its omnichannel approach has been well received by...

These market leaders have managed to leverage the power of artificial intelligence (AI) and augmented reality (AR) to create market differentiation and delight customers New Delhi: Artificial Intelligence (AI) powered augmented reality (AR) systems use deep neural networks to enhance...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truths Today, experiential design is a...

The funds raised in the pre-series-A round will be utilised to scale the company's current suite of solutions across geographies and to address more restaurant challenges Mumbai: Augmented-reality-based in-restaurant ordering app, peAR has raised Rs 4.2 crore in a pre-series...

‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal...

From social media filters, to reshape the concept of traditional retail, Augmented Reality (AR) is rapidly growing in popularity because it brings elements of the virtual world, into the reality, thus enhancing the things we see, hear, and feel....

A lucid vision of how technology could impact the retail landscape in the near future was visible when both online and offline retailers started embracing the meaningful improvements technology was bringing in. The progress of the digital native population...