Avinash Mane

The fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualization has swept through global fashion sensibilities with unfl inching determination and today, it has entrenched its stronghold...

Lenzing AG, one of the largest wood-based fibre manufacturers of the world, has been promoting sustainable fashion in India for over a decade with its products TENCEL™ and LENZING™ ECOVERO™, all sustainable and environmentally responsible fibres. India is a young...

Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre. As a part of this collaboration, Myntra’s in-house fashion brands have created a range of eco-friendly outfits...

TENCEL™, the textile specialty fiber brand under Lenzing, has announced its partnership with the textile and garment major Arvind Ltd. and have recently launched a collection of trendy, stylish sustainable shirts and suiting for men. Made using superior fabrics consisting...

The Lenzing Group - one of the market leader in wood-based cellulosic fibre - has opened its first supply chain solution hub in Mumbai which is designed to provide supply chain and product solutions as per the requirements of...

After successfully establishing sustainable fibre brands such as TENCEL™ and ECOVERO™, Lenzing now brings to India its beauty and body care fiber brand VEOCEL™. Derived from renewable raw material wood, VEOCEL™ provides natural care, every day, and is committed...