Ayesha Accessories

Pondicherry’s prime location, Mission Street is now a home to its native accessory brand, Ayesha. Ayesha Accessories has kicked open the doors of its flagship store in Pondicherry and is all about mixing old and new elements into the...

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker. In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as the preferred route to connect with consumers. Last year for...

Jacqueline Kapur, Co-founder and President, Ayesha Accessories on how two emotions - fear and happiness - have influenced her life, brand and company.

Pondicherry’s prime location, Mission Street is now home to its native accessory brand, ayesha accessories recently opened their flagship store in Pondicherry and is all about mixing old and new elements into the space, in terms of interiors as...

Accessorizing has always been a very important part of fashion. With rapid urbanisation, media exposure, and the new Millennial belief of ‘Look Good, Feel Good’, the popularity of fashion accessories has gained an unprecedented momentum in India. This is...

With rapid urbanisation, media exposure, and our new belief in ‘Look Good, Feel Good’, the popularity of fashion accessories is now gaining unprecedented momentum. Overall, the Indian consumers has begun to set apart a special allocation for buying fashion...

From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand Hidesign and finally founding her own company - Ayesha Accessories - German-born Jacqueline Kapur has come a long way. The idea for Ayesha Accessories took root...