Digital marketing has become very important in the marketing mix to reach a larger customer base more cost effectively. Social media, online marketing and other marketing tools are mostly focused on millennials and tend to overlook an affluent customer...
"We're faced with two compelling generations. One: The Baby Boomers who've lived through decades of excess and indulgence. Two: The Gen Y children of Gen X, who have been taught that they can do anything and don't settle for...