Barbican

Seeing big opportunity in the country's non-alcoholic malt-drink market -- a niche but potentially a high-volume category -- global biggies such as Coca-Cola and Heineken have entered the beverage segment. A non-alcoholic malt drink is a high energy beverage, brewed...

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican. The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...