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Ten brands trying to capitalize on the Barbie Mania

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

Baskin Robbins partners with Barbie The Movie, offers special flavour

Baskin Robbins has started offering a special flavour called the Mermaid Sundae as the dessert partner for Barbie The Movie that will hit cinemas on 21 July Bengaluru: American multinational ice cream chain Baskin Robbins has teamed up with Barbie The...

Top five virtual fashion influencers to follow in 2023

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

Ace Turtle brings back Toys”R”Us to India

Ace Turtle recently launched the first Toys“R”Us store that marks the company’s second innings in India at Sarath City Capital Mall in Hyderabad Bengaluru: Toy retail chain Toys “R” Us has made a re-entry into India, two years after the US...

Myntra & Jabong team up with leading toy companies

Flipkart-owned Myntra and Jabong have teamed up with leading toy companies like Hamleys, Hot wheels, Funskool, Lego and Barbie to foray into the growing kids category in India's retail industry. According to a PTI report: Myntra has launched toys from...

JCPenney introduces toy shops in all stores

As JCPenney continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its brick-and-mortar locations with a significantly expanded assortment available at JCPenney.com. Strategically adjacent to the Disney Collection inside JCPenney,...

Oberoi Mall to explore Omnichannel route, to launch premium mixed-use retail projects by 2020

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated on the Western Express Highway and with a GLA of 5,50,000 sq. ft., Oberoi Mall has occupied a significant position...

Barbie-maker Mattel picks JDA to power supply chain

To improve efficiency and profitability in a highly competitive market, multinational toy-maker Mattel, best known for brands like Barbie, has roped in JDA Software Group to power its global supply chain. JDA will drive improvements across its end-to-end supply chain...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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